Born in beautiful Venice, Italy, Massimo comes from three generations of Italian hairdressers, and has been perfecting his craft for the past two decades.

Making the move from Italy to Australia, Massimo ran a successful hairdressing salon for several years, before becoming totally hooked on KEVIN.MURPHY. He knew immediately that he wanted to become an educator for the brand, and in 2012, after great success as a GOLD.KEY, he became the first European STYLE.MASTER.In his current role as a SESSION.MASTER.

Massimo has launched the brand in Taiwan, South Africa, Japan, Spain, Poland, Italy, Cyprus and Greece. He is also in demand as a hair director for events such as the Elite Model Look World Final. Massimo translates his global backstage experiences into experiential workshops as part of the KEVIN.MURPHY education program in Europe, showing and teaching stylists how to push themselves to achieve more than they could ever imagine. Living his dream, Massimo travels the world inspiring and educating stylists as well as working on international fashion shows.